Category Archives: 1) Blogs: Exploring linguistic landscapes in Finland
Linguistic landscapes in the Valkea shopping center
By Liisa, Topi, Eevaleena The goal for our project was to examine the use of English in different stores at the Valkea shopping center in Oulu. We visited six different businesses: Suomalainen Kirjakauppa (a bookstore), Clas Ohlson (an electronics and … Continue reading
Blog: ♪ It opened up my eyes, I saw the sign ♪ – University of Oulu edition
For our project, we were interested in investigating a linguistic landscape familiar to us, namely the University of Oulu, which caters to a variety of linguistic audiences. Realizing the multilingual environment of the university, we wished to discover what other … Continue reading
EKIA5002: Analysing local supermarkets as a linguistic landscape
By Antti & Johannes Introduction On the topic of linguistic landscape, we chose to explore and analyse our respective local supermarkets and their linguistic landscapes. The usage of English language in marketing and branding has increased in stores all … Continue reading
Linguistic landscapes: bus stop billboards in Jyväskylä
Introduction The use of English in commercials is a trend that is evident on a global scale and in today’s Finland (Pahta & Taavitsainen 2008). According to Crystal (2003), the presence of English in posters, billboards and shop signs is … Continue reading
Signs in a tourist resort in Lapland
Introduction In this short entry, we will present and analyse four different pictures of signs found in a tourist resort in Lapland, Finland. Lapland is a popular tourist destination for both Finnish people and foreigners and there are several ski … Continue reading
Linguistic landscape of Kortepohja student village
By Venla Hakola, Anni Räsänen and Elena Vanrell Introduction For this project, we investigated the linguistic landscape of Kortepohja student village in the city of Jyväskylä, a university town of over 140 000 inhabitants in central Finland. Landry and Bourhis … Continue reading
Linguistic landscape in clothing stores
By Tessa Heinänen, Suvi Jokinen, Hannamari Lyytinen & Heidi Tarvainen Linguistic landscapes have been described as the language that can be seen all around us in the physical environment: for example, in road signs, billboards, place-names and public signs in … Continue reading
Linguistic landscapes in coffee and tea environments in Jyväskylä
By: Happy Frogs For our research, we studied the use of English in four coffee or tea shops located in the Jyväskylä city center: Espresso House, Wilhelmiina, Caffitella, and Take T. We chose these specific environments in order to observe … Continue reading
Linguistic Landscape: The use of English in Finnish store front advertisements
By: Katarina Heikkinen & Laura Hotakainen We set out to study the linguistic landscape, moreover, how English is used in storefront advertising in the Jyväskylä city centre instead of the native language of Finnish or Swedish. After few discussions we … Continue reading
A Look at the Linguistic Landscapes of Finnish Clothing Stores
By: Leeni Ahonen, Veera Juvonen & Kauri-Matti Kuivanen English as well as other foreign languages are a popular element when it comes to clothing, and especially children’s clothing. Walk in to a children’s clothing store or any clothing store that … Continue reading
English in Finland 