Category Archives: 1) Blogs: Exploring linguistic landscapes in Finland

By: Terhi Autio, Sonja Nurmi & Emilia Häkkinen Introduction As young women and users of cosmetic products we have noticed that many beauty brands feature English – be it in their advertisements, product names or descriptions. We had not previously … Continue reading →

As the title “Graffiti around Jyväskylä – an analysis of linguistic landscape” suggests, the focus of our research is youth culture, more particularly graffiti and if or how English is represented in it. The most common places to find street art … Continue reading →

The linguistic landscapes of movie theaters Finnkino Plaza and Valve in Oulu is filled with movie posters with a mix of English and Finnish. Most of the movie posters that were on display were either partly or fully in English. … Continue reading →

University of Jyväskylä Jack & Jones, a Danish international clothing brand and store for men, operates quite heavily in English in Finland – at least in the form of written linguistic landscape. Paying a visit in one of their stores … Continue reading →

Sara Laitinen, Minna Leppänen & Anniina Mutanen   Studies have shown that the use of English varies considerably between different sized towns in Finland. To investigate this issue we compared the linguistic landscapes of two towns, Jyväskylä and Orivesi, focusing … Continue reading →

  There’s a lot of English to be found on the streets of the “Capital of Northern Scandinavia”. Along with various forms of marketing and general signs, a notable way in which this becomes apparent is in the names of shops. … Continue reading →

Taking a look at what does a shirt say Johanna Aitto-oja, Lili Kulcsár, Paavo Nisula University of Jyväskylä As English has spread globally over time, it has also surfaced on our everyday clothing. Clothing can be symbolic and it may … Continue reading →

In this small scale study we looked at the pubs, nightclubs and restaurants in four different places around Finland: two city centers, Kotka and Jyväskylä, and two municipalities, Nastola and Kivijärvi. Our aim was to examine and compare the use … Continue reading →

What’s the first thing a person entering a large building usually sees? I might venture and say that you would probably see some sort of a signpost or posts that will inform you where to go. How often do people … Continue reading →

Signs in a Public Swimming Pool Our short analysis presents and discusses five different kinds of sings of a public swimming pool in Oulu, Finland. These signs were chosen for a closer study due to their various ways of using … Continue reading →