Monthly Archives: April 2016
English in a social media setting: An analysis of how three Finnish celebrities use English on Twitter
By: Sara Laitinen, Minna Leppänen and Anniina Mutanen Background and aims Twitter is an online social networking site that allows its users to communicate with their followers in 140 characters or less. The service was launched in 2006 and … Continue reading
English in Finnish Media Settings: Examining Titles of Foreign Films in Finland
Authors: Veikko Kaisto, Joel Romppainen, Maria Vornanen, Noora Väyrynen University of Oulu English in Finnish Media Settings: Examining Titles of Foreign Films in Finland The presence of the English language in Finland is perhaps most visible in the … Continue reading
Exploring Traditional and New Media Advertising on University Campus
Introduction In this paper, we are going to analyze advertisements of three different organizations or companies found on the bulletin boards at the University of Oulu. One of them advertises only in English and two of them mix Finnish and … Continue reading
English in a Finnish YouTube vlog – case study
1. Introduction English has become an essential part of Finnish media texts over the last few decades. As social media has gained platform as a relevant vehicle for communication also in Finland, English has made its way there as well. … Continue reading
Looking at movie titles and their translations. Or lack thereof.
Have you ever wondered why a film was titled “Up – Kohti Korkeuksia” or “Inside Out – Mielen Sopukoissa”? Why is a superhero film about Spider-Man titled only in English as “The Amazing Spider-Man”? In this blog text we attempted … Continue reading
Exploring Traditional and New Media Advertising on University Campus
It feels like every single advertisement around us includes English at least to some degree these days. Advertising is a branch that takes the whole advantage of the growing role of English in Finland, even to a level that some … Continue reading
English in the Best Advertisements in Finland
A suited-up eagle, match made in HEL, the perfect living room and some alluring edibles. What do they have in common? They were placed in the spotlight in our intriguing analysis. We wanted to focus on the basic features of … Continue reading
Just Eat It – And Have It Their Way
What’s funny, international and persuasive? Well of course–English in advertisements! It’s old news that English is used everywhere these days, and the Finnish press is no exception (if you haven’t noticed this, consult your optometrist). But have you ever stopped … Continue reading
Examining of the names of shops and businesses in Oulu
Authors: Veikko Kaisto, Joel Romppainen, Maria Vornanen, Noora Väyrynen University of Oulu According to Gorter (2013), one of the driving motivations behind the study of linguistic landscapes in settings has been the spread of English (p. 2). This has been particularly notable in urban … Continue reading
Have It Their Way – A Study of the Use of English in Advertising in Finnish magazines
Authors: Suvi Kestilä, Rita Leinonen, Konsta Savolainen The aim of this essay is to examine how English is used in advertising in three different, randomly selected Finnish magazines, and how the use of English serves the assumed readerships of … Continue reading
English in Finland 