Monthly Archives: March 2018
Linguistic landscapes at the Helsinki-Vantaa airport
Emmi Hagman & Milla Koivuniemi Introduction The airport of Helsinki-Vantaa is the oldest and the biggest airport in Finland. It was built in 1952 for the Helsinki Olympics, and since then it has been growing to become one of Europe’s … Continue reading
The uniformity of the English language within a popular culture retailer in Finland
GameStop is an American video game, consumer electronics and wireless services retailer. Although the beginnings of the corporation can be found in Texas, the brand has now become an international one. This also applies to Finland where GameStop currently has … Continue reading
Linguistic Landscape: The use of English in Finnish store front advertisements
By: Katarina Heikkinen & Laura Hotakainen We set out to study the linguistic landscape, moreover, how English is used in storefront advertising in the Jyväskylä city centre instead of the native language of Finnish or Swedish. After few discussions we … Continue reading
Observing Linguistic Landscapes: Interior Use of English in University Campus Area
Diverse linguistic landscapes are not a surprise in the present global world. For example, there might be English in the name of a restaurant, a local store or a company, or perhaps Italian, Swedish, Chinese or any other language. As … Continue reading
A Look at the Linguistic Landscapes of Finnish Clothing Stores
By: Leeni Ahonen, Veera Juvonen & Kauri-Matti Kuivanen English as well as other foreign languages are a popular element when it comes to clothing, and especially children’s clothing. Walk in to a children’s clothing store or any clothing store that … Continue reading
“Pomo pullotettuna” – The linguistic landscape of cosmetic stores and departments
By: Terhi Autio, Sonja Nurmi & Emilia Häkkinen Introduction As young women and users of cosmetic products we have noticed that many beauty brands feature English – be it in their advertisements, product names or descriptions. We had not previously … Continue reading
Linguistic landscapes in fast food restaurants
Introduction Linguistic landscape is about studying signs in public and urban places, regions and territories. It is a quite new area of research and it is applied in linguistics and sociolinguistics. People do not usually pay much attention to linguistic … Continue reading
English in Finland 